Posts Tagged ‘sustainable’
Friday, October 15th, 2010
 As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
Venue infrastructure improvements are now underway for the 2011 season, accomplished with the assistance of several new partnerships that will be announced in the coming months. BSS continues to assist with bringing in partners for the program on a targeted basis. With its commitment to a sustainable and tech-savvy approach to the enhancement of their venue, Infineon Raceway has solidified its role as a progressive leader in the world of motorsports.
The new partnerships, developed under the umbrella of the Sustainable Partnership program, will help the raceway greatly reduce its carbon footprint by way of a substantial new solar energy system, new solar-powered LED message board and several energy efficiency measures. There will also be a new green media/business center and technology upgrades, all driven by new corporate partners.
Details of these new relationships will be announced in November, so stay tuned! In the meantime, check back early next week to learn more about the raceway’s planned sustainability measures for 2011.
Tags: carbon footprint, corporate, corporate sponsors, energy efficient, Infineon Raceway, infrastructure, LED, motorsports, partnership, solar power, Sonoma, sustainability, sustainable, sustainable sponsorship Posted in Sustainable Sponsorships | No Comments »
Monday, July 26th, 2010
 We’ve mentioned before that PG&E’s longstanding partnership with the San Francisco Giants has yielded many positive results over the years, from the installation of solar panels at AT&T Park to two popular Green Garlic Fries concession stands. These and other sustainability developments led to this April’s announcement that AT&T Park had attained LEED Silver Status, the first existing ballpark to achieve such an honor.
The promotional benefits that the PG&E receives as part of the Giants sponsorship have also provided wonderful opportunities to welcome the company’s community partners to join in the excitement of the Giants experience. Last Saturday, PG&E continued that tradition by inviting representatives from Paradise Intermediate School to be honored in a Home Plate Ceremony that opened the Giants vs. Mets game at AT&T Park. It was Tim Lincecum Bobblehead Day at the ballpark and the stands were packed with eager fans excited about their new PG&E-branded bobbleheads.
 During the Home Plate Ceremony, PG&E president Chris Johns presented Paradise Intermediate School teacher Greg Holman with the 2010 PG&E Solar Schools Inspirational Educator Award for his creative and dynamic approach to teaching the principles of renewable energy. They were accompanied by nine of Holman’s former students as well as Giants pitcher Barry Zito. Johns and Holman were each invited to throw out a ceremonial first pitch.
With the support of PG&E’s Solar Schools program, Holman has helped to create a model solar curriculum at Paradise Intermediate School. In 2006, a 1.06 kilowatt photovoltaic system was installed through a PG&E Solar Schools grant which now helps to power the school’s library and computer lab. In 2007, the school was awarded a PG&E Bright Ideas grant, which was used to purchase solar ovens. Paradise Intermediate School students have become so inspired by a sense of environmental and social responsibility that they are now raising money to purchase solar ovens for schools in Africa.
 This event at the ballpark illustrates the best kind of sponsorship, that which brings corporate, cultural and educational institutions together in order to do good works and share a positive message with the community. The game proved to be a memorable experience for all involved—the students and teachers from Paradise Intermediate received a thrilling on-field experience for all of their energy-saving efforts; PG&E leadership enjoyed a positive public appearance with excellent hospitality and branding; and the Giants beat the Mets for the third straight day, 8-4. All in all, it was a perfect day at AT&T Park.
Tags: AT&T Park, Barry Zito, Bright Ideas grant, Chris Johns, Green Garlic Fries, Greg Holman, LEED, Major League Baseball, Paradise Intermediate School, partnership, PG&E, SF Giants, solar oven, solar panels, solar power, Solar Schools Program, sponsorship, sustainability, sustainable, sustainable sponsorship, Tim Lincecum Bobblehead Day Posted in Sustainable Sponsorships | 1 Comment »
Tuesday, February 23rd, 2010
 Things are heating up as we enter the market with Infineon Raceway’s new Sustainable Sponsorship Program.
No strangers to the art of sponsorship, the celebrated Northern California raceway is nevertheless breaking new ground. In an industry that is not ordinarily thought of as being particularly “green”, there is plenty of room to make major strides in the right direction and educate hundreds of thousands of committed fans along the way. With a steadily increasing variety of sleek and sexy alt-fuel performance vehicles, sustainable fuels and tires, and an increasingly aware public, it is only a matter of time before the entire motorsports industry jumps on the sustainably-powered bandwagon.
 Infineon Raceway (IR) is well ahead of the curve, as it already conducts its business with a sense of environmental stewardship. Located amidst the idyllic landscape of Sonoma County’s famous vineyards, IR’s venue design is environmentally conscious, right down to the natural land care provided by a flock of sheep that maintain the grounds. Owl boxes offer pesticide-free rodent control, environmentally safe products are used for venue cleaning, and water is conserved by utilizing well systems. IR has instituted an aggressive recycling program that includes all used tires, and a fleet of hybrid vehicles are used throughout the grounds.
Not content to stop there, IR has now entered the market seeking sponsorships and partnerships to help institute a range of hard-hitting sustainability actions around the venue. First up is the installation of a highly visible solar power system to reduce grid-based power use, demonstrate the impact of solar, and provide a shade structure for fans. We’ve been having some great conversations with some of the top solar installers and manufacturers in the industry, who stand to receive excellent visibility by helping to bring solar power to the raceway. We’re also meeting with potential partners on a new solar-powered LED message board on heavily-traveled Highway 37. This sign will positively impact IR’s energy usage while offering partners the benefit of high-profile branding to over 1.5 million cars per month. Everyone wins—the raceway, the partners, and the public.
We have plenty more sustainability initiatives up our sleeve, including a Green Media and Business Center IT product showcase, collaborative transportation programs to reduce traffic, enhanced recycling programs, fan engagement programs, and alternative energy vehicle demos and races. IR will kick that off this year with an all-electric motorcycle race at the AMA Pro Road Racing TTXGP U.S. Championships in May. Stay tuned for more news as this exciting Sustainable Sponsorship program unfolds!
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As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
