Posts Tagged ‘sustainability’
Friday, October 15th, 2010
 As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
Venue infrastructure improvements are now underway for the 2011 season, accomplished with the assistance of several new partnerships that will be announced in the coming months. BSS continues to assist with bringing in partners for the program on a targeted basis. With its commitment to a sustainable and tech-savvy approach to the enhancement of their venue, Infineon Raceway has solidified its role as a progressive leader in the world of motorsports.
The new partnerships, developed under the umbrella of the Sustainable Partnership program, will help the raceway greatly reduce its carbon footprint by way of a substantial new solar energy system, new solar-powered LED message board and several energy efficiency measures. There will also be a new green media/business center and technology upgrades, all driven by new corporate partners.
Details of these new relationships will be announced in November, so stay tuned! In the meantime, check back early next week to learn more about the raceway’s planned sustainability measures for 2011.
Tags: carbon footprint, corporate, corporate sponsors, energy efficient, Infineon Raceway, infrastructure, LED, motorsports, partnership, solar power, Sonoma, sustainability, sustainable, sustainable sponsorship Posted in Sustainable Sponsorships | No Comments »
Monday, July 26th, 2010
 We’ve mentioned before that PG&E’s longstanding partnership with the San Francisco Giants has yielded many positive results over the years, from the installation of solar panels at AT&T Park to two popular Green Garlic Fries concession stands. These and other sustainability developments led to this April’s announcement that AT&T Park had attained LEED Silver Status, the first existing ballpark to achieve such an honor.
The promotional benefits that the PG&E receives as part of the Giants sponsorship have also provided wonderful opportunities to welcome the company’s community partners to join in the excitement of the Giants experience. Last Saturday, PG&E continued that tradition by inviting representatives from Paradise Intermediate School to be honored in a Home Plate Ceremony that opened the Giants vs. Mets game at AT&T Park. It was Tim Lincecum Bobblehead Day at the ballpark and the stands were packed with eager fans excited about their new PG&E-branded bobbleheads.
 During the Home Plate Ceremony, PG&E president Chris Johns presented Paradise Intermediate School teacher Greg Holman with the 2010 PG&E Solar Schools Inspirational Educator Award for his creative and dynamic approach to teaching the principles of renewable energy. They were accompanied by nine of Holman’s former students as well as Giants pitcher Barry Zito. Johns and Holman were each invited to throw out a ceremonial first pitch.
With the support of PG&E’s Solar Schools program, Holman has helped to create a model solar curriculum at Paradise Intermediate School. In 2006, a 1.06 kilowatt photovoltaic system was installed through a PG&E Solar Schools grant which now helps to power the school’s library and computer lab. In 2007, the school was awarded a PG&E Bright Ideas grant, which was used to purchase solar ovens. Paradise Intermediate School students have become so inspired by a sense of environmental and social responsibility that they are now raising money to purchase solar ovens for schools in Africa.
 This event at the ballpark illustrates the best kind of sponsorship, that which brings corporate, cultural and educational institutions together in order to do good works and share a positive message with the community. The game proved to be a memorable experience for all involved—the students and teachers from Paradise Intermediate received a thrilling on-field experience for all of their energy-saving efforts; PG&E leadership enjoyed a positive public appearance with excellent hospitality and branding; and the Giants beat the Mets for the third straight day, 8-4. All in all, it was a perfect day at AT&T Park.
Tags: AT&T Park, Barry Zito, Bright Ideas grant, Chris Johns, Green Garlic Fries, Greg Holman, LEED, Major League Baseball, Paradise Intermediate School, partnership, PG&E, SF Giants, solar oven, solar panels, solar power, Solar Schools Program, sponsorship, sustainability, sustainable, sustainable sponsorship, Tim Lincecum Bobblehead Day Posted in Sustainable Sponsorships | 1 Comment »
Thursday, March 25th, 2010
 I recently attended the annual conference of the World Affairs Council, WorldAffairs 2010. During the session on Environment and Climate Change, I witnessed some very compelling presentations, panels and discussions on climate change and our new energy future. The issue is growing in terms of complexity and severity, with world water resources taking a hit as a result and a whole new (but predicted) set of challenges arising. Clearly immediate action is needed and it does not help that we still have to deal with the climate change-denying faction of the public. Climate change is real, and the sooner we focus on developing solutions the better for humanity. This is not a movie, not a political issue, but truly a matter of survival and long-term economic viability. At Bartram Sponsorship Strategies, we remain as committed as ever to doing our part by developing partnerships that drive and support change while educating the public about actions they can take to make an impact.
Visit the World Affairs Council website for more information, and be sure to check out via webcast the panel “Post Copenhagen: Establishing a Global Climate Regime?” where speakers included Nancy McFadden, Senior Vice President for PG&E Corporation; Michael Levi of the Council on Foreign Relations; and Linda Adams of the California Environmental Protection Agency. PG&E is certainly a target for criticism, but they are the leading utility in the country on the issue of climate change, strongly supporting AB 32 and federal cap-and-trade legislation. Nancy is a dynamic speaker and made the most compelling case at the conference for businesses to pay attention to this global issue. Anyway, PG&E is to be applauded for their leadership on climate change – we need all other utilities to follow their lead.
Tags: AB 32, cap-and-trade, Climate Change, Copenhagen, Nancy McFadden, PG&E, sustainability, water, World Affairs Council, WorldAffairs 2010 Posted in Climate Change, Conferences and Events | No Comments »
Monday, November 9th, 2009
 PG&E's Andrew Tang at Greentech Media's Networked Grid event, 11/04/09 Having attended a major Smart Grid conference this week at PG&E and preparing to attend a convening of Climate Bay Area next week, I am struck by the critical need for collaboration among corporations, government, NGOs and media to solve the epic challenges facing humanity. It is at once encouraging to see so many companies and organizations come together in an effort to address the intertwined issues of energy management and climate change – and simultaneously mind boggling as to how we are going to come up with clear solutions anytime soon.
Of course, a challenge can often be best viewed as an opportunity and that is how we are approaching our work in this sector. Partnerships involving people and organizations from the public and private sectors need to be developed and managed in order to make quantum leaps in the re-creation of our energy infrastructure and in diminishing greenhouse gas emissions. While this work is not technically “sponsorship”, we are deploying our skills at partnership facilitation and program design to do our little part in addressing these global challenges.
We are launching this new website and establishing relative social networking actions to actively share information from the front lines of the sustainability movement with a particular focus on how to use the principles of sponsorship and integrated marketing to move the needle toward having a healthy environment and a prosperous society. Join us for the journey as we work hard to make a difference while serving the needs of our clients and their partners.
|
As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
