Posts Tagged ‘PG&E’
Thursday, June 16th, 2011
 PG&E is once again partnering with Infineon Raceway and the USO of Northern California to support the men and women of the Armed Forces by providing them with race day tickets through the 2011 “PG&E Tickets for Troops” program, part of Infineon Raceway’s “Sonoma Salutes Our Troops.”
For the second year in a row, PG&E has supported this effort to honor and celebrate our troops by offering race fans the opportunity to underwrite the purchase of tickets to major racing events for active duty military, veterans and reservists. Building on the success of last year’s program, this year’s “PG&E Tickets for Troops” program will provide tickets not only for Military Appreciation Day at the Indy® Grand Prix on August 28th, but will also make it possible for the men and women of the Armed Forces to attend the Toyota/Save Mart 350 on Sunday, June 26th during NASCAR weekend at Infineon Raceway.
The Sunday, June 26th NASCAR event will display a patriotic theme including an air show by the Patriots Jet Demonstration Team, followed by the singing of the National Anthem, military fly-bys and an Army cannon national salute to start off the race. This great partnership between PG&E, the USO and Infineon Raceway offers a tremendous opportunity for race fans to honor our troops and show appreciation in a meaningful way.
PG&E will be providing NASCAR tickets for other deserving community members as well – 200 tickets for Sunday’s race will be distributed to kids and families involved with PG&E’s Solar Schools Program in Sonoma County.
See you at the races, and don’t forget to show your support for the men and women serving our country! Visit Infineon Raceway’s website for information about purchasing NASCAR tickets for troops.
Tags: Armed Forces, Indy Grand Prix, Infineon Raceway, NASCAR, PG&E, PG&E Solar Schools Program, Sonoma Salutes Our Troops, Tickets for Troops, Toyota/Save Mart 350, USO of Northern California Posted in Conferences and Events, partnership, PG&E | No Comments »
Friday, May 13th, 2011
First of seven school visits takes place on May 7th
The World Champion San Francisco Giants are teaming up with PG&E to host several groups of students from PG&E Solar School classes throughout the 2011 season. On Saturday, May 7, a group from Discovery Charter School in San Jose were treated to a behind-the-scenes green ballpark tour, with highlights addressed by Giants staff, telling the story of the country’s first LEED certified existing ballpark.
The group was then able to participate in an on-field ceremony with post-season star Cody Ross just before the Giants and Rockies played a game eventually won by the Giants in thrilling fashion. The Giants, as always, did an outstanding job of taking care of a sponsor and its guests. PG&E does so much great work in the community and the Giants provide an ideal platform for telling their story.
Monday, July 26th, 2010
 We’ve mentioned before that PG&E’s longstanding partnership with the San Francisco Giants has yielded many positive results over the years, from the installation of solar panels at AT&T Park to two popular Green Garlic Fries concession stands. These and other sustainability developments led to this April’s announcement that AT&T Park had attained LEED Silver Status, the first existing ballpark to achieve such an honor.
The promotional benefits that the PG&E receives as part of the Giants sponsorship have also provided wonderful opportunities to welcome the company’s community partners to join in the excitement of the Giants experience. Last Saturday, PG&E continued that tradition by inviting representatives from Paradise Intermediate School to be honored in a Home Plate Ceremony that opened the Giants vs. Mets game at AT&T Park. It was Tim Lincecum Bobblehead Day at the ballpark and the stands were packed with eager fans excited about their new PG&E-branded bobbleheads.
 During the Home Plate Ceremony, PG&E president Chris Johns presented Paradise Intermediate School teacher Greg Holman with the 2010 PG&E Solar Schools Inspirational Educator Award for his creative and dynamic approach to teaching the principles of renewable energy. They were accompanied by nine of Holman’s former students as well as Giants pitcher Barry Zito. Johns and Holman were each invited to throw out a ceremonial first pitch.
With the support of PG&E’s Solar Schools program, Holman has helped to create a model solar curriculum at Paradise Intermediate School. In 2006, a 1.06 kilowatt photovoltaic system was installed through a PG&E Solar Schools grant which now helps to power the school’s library and computer lab. In 2007, the school was awarded a PG&E Bright Ideas grant, which was used to purchase solar ovens. Paradise Intermediate School students have become so inspired by a sense of environmental and social responsibility that they are now raising money to purchase solar ovens for schools in Africa.
 This event at the ballpark illustrates the best kind of sponsorship, that which brings corporate, cultural and educational institutions together in order to do good works and share a positive message with the community. The game proved to be a memorable experience for all involved—the students and teachers from Paradise Intermediate received a thrilling on-field experience for all of their energy-saving efforts; PG&E leadership enjoyed a positive public appearance with excellent hospitality and branding; and the Giants beat the Mets for the third straight day, 8-4. All in all, it was a perfect day at AT&T Park.
Tags: AT&T Park, Barry Zito, Bright Ideas grant, Chris Johns, Green Garlic Fries, Greg Holman, LEED, Major League Baseball, Paradise Intermediate School, partnership, PG&E, SF Giants, solar oven, solar panels, solar power, Solar Schools Program, sponsorship, sustainability, sustainable, sustainable sponsorship, Tim Lincecum Bobblehead Day Posted in Sustainable Sponsorships | 1 Comment »
Friday, April 30th, 2010
 Earth Day turned 40 last week, and celebrations abounded throughout the world with thousands of events in over 180 countries. Since its inception in 1970, Earth Day has presented an opportunity for individuals, organizations, governments and corporations to take a good hard look at what we are each doing to help resolve the global environmental challenges that confront us.
Our client PG&E has taken a strong interest in participating in partnerships that highlight the importance of environmental action. One such partnership is with the San Francisco Giants, a fully integrated major sponsorship managed by our company for PG&E. In the past few years, PG&E has helped the Giants to install the first solar panels in Major League Baseball. PG&E has also helped the Giants to install energy efficient lighting at the ballpark, and has supported the opening of two energy efficient Green Garlic Fries concession stands.
To coincide with Earth Day celebrations, the Giants announced last week that AT&T Park has received the U.S. Green Building Council’s Silver Certification for Leadership in Energy and Environmental Design (LEED). AT&T Park is the first Major League ballpark to receive this honor for an existing building.
This achievement speaks to the Giants’ commitment to reducing its carbon footprint and fighting climate change. In addition, it underlines the importance of PG&E’s creative sustainable partnership with the team. By supporting its partner in going solar and reducing its energy use, PG&E helps the Giants to not only reduce the carbon footprint of AT&T Park, but also helps to make an impact on each and every Giants fan that passes through the ballpark and notices the energy innovations.
When corporations and cultural institutions demonstrate their commitment to confronting the environmental challenges we all face, everyone benefits. We applaud the Giants for stepping up to that responsibility with the help of PG&E, and congratulate them for achieving the significant honor of LEED Silver Certification for AT&T Park.
Tags: carbon footprint, Climate Change, Earth Day, energy efficient, energy innovation, environment, Green Garlic Fries, LEED, Major League Baseball, partnership, PG&E, SF Giants, solar panels, solar power, sustainable sponsorship, U.S. Green Building Council Posted in Climate Change, Sustainable Sponsorships | 1 Comment »
Thursday, March 25th, 2010
 I recently attended the annual conference of the World Affairs Council, WorldAffairs 2010. During the session on Environment and Climate Change, I witnessed some very compelling presentations, panels and discussions on climate change and our new energy future. The issue is growing in terms of complexity and severity, with world water resources taking a hit as a result and a whole new (but predicted) set of challenges arising. Clearly immediate action is needed and it does not help that we still have to deal with the climate change-denying faction of the public. Climate change is real, and the sooner we focus on developing solutions the better for humanity. This is not a movie, not a political issue, but truly a matter of survival and long-term economic viability. At Bartram Sponsorship Strategies, we remain as committed as ever to doing our part by developing partnerships that drive and support change while educating the public about actions they can take to make an impact.
Visit the World Affairs Council website for more information, and be sure to check out via webcast the panel “Post Copenhagen: Establishing a Global Climate Regime?” where speakers included Nancy McFadden, Senior Vice President for PG&E Corporation; Michael Levi of the Council on Foreign Relations; and Linda Adams of the California Environmental Protection Agency. PG&E is certainly a target for criticism, but they are the leading utility in the country on the issue of climate change, strongly supporting AB 32 and federal cap-and-trade legislation. Nancy is a dynamic speaker and made the most compelling case at the conference for businesses to pay attention to this global issue. Anyway, PG&E is to be applauded for their leadership on climate change – we need all other utilities to follow their lead.
Tags: AB 32, cap-and-trade, Climate Change, Copenhagen, Nancy McFadden, PG&E, sustainability, water, World Affairs Council, WorldAffairs 2010 Posted in Climate Change, Conferences and Events | No Comments »
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