Posts Tagged ‘LED’

One Year Later: Major Accomplishments at Infineon Raceway

Tuesday, November 23rd, 2010

 

We are proud of the work we have conducted for Infineon Raceway over the past year, consisting of the program development, planning and partner recruitment that led to last week’s major announcement and media event detailed here. The Raceway has taken a powerful step toward becoming one of the most socially responsible tracks in the country by partnering with Panasonic and others to develop a sustainable energy program using solar, LED and efficiency measures to reduce grid-based power by nearly half.

It was a year ago this month that I met with Steve Page, Frank Gullum and Matt Ellis of Infineon Raceway to begin mapping out a plan for driving sustainability at the venue through a series of partnerships. We proceeded to create a unique, cutting-edge program that drew upon many of my past projects and leveraged the raceway’s innovative thinking and deep commitment to truly serving the needs of their partners. We chose to build the program from a base of energy efficiency and renewable power and proceeded to develop a partner ecosystem that will serve the Raceway, its partners, fans and the extended community for many years to come.

Learn more about this unique new program, our proud partnership with Panasonic, and the creative ways Infineon Raceway is walking the eco walk by following the links below. I’ll provide more information soon including our plans for the new Green Performance program and for the next naming partner of the track.

Infineon Raceway Links:
Press Release
Video
Podcast
Photo Gallery

Selected Press Links:
Auto Evolution: Infineon Raceway Goes Solar
Autostream.com: Infineon Raceway Goes Green
Forbes.com: Green and Racetrack, Synonymous?
KXPR 88.9 Capital Public Radio: Infineon Going Green
Napa Valley Register: Infineon Raceway going even greener
NASCAR.com: Infineon Raceway to use solar power in 2011
Sports Business Journal: Panasonic deal to give Infineon solar panels
Triple Pundit: Infineon Raceway Announces Solar Partnership with Panasonic

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New Partnerships Make Infineon a Sustainability Leader in Motorsports

Friday, October 15th, 2010

As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.

Venue infrastructure improvements are now underway for the 2011 season, accomplished with the assistance of several new partnerships that will be announced in the coming months. BSS continues to assist with bringing in partners for the program on a targeted basis. With its commitment to a sustainable and tech-savvy approach to the enhancement of their venue, Infineon Raceway has solidified its role as a progressive leader in the world of motorsports.

The new partnerships, developed under the umbrella of the Sustainable Partnership program, will help the raceway greatly reduce its carbon footprint by way of a substantial new solar energy system, new solar-powered LED message board and several energy efficiency measures. There will also be a new green media/business center and technology upgrades, all driven by new corporate partners.

Details of these new relationships will be announced in November, so stay tuned! In the meantime, check back early next week to learn more about the raceway’s planned sustainability measures for 2011.

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