Posts Tagged ‘Infineon Raceway’
Thursday, June 16th, 2011
PG&E is once again partnering with Infineon Raceway and the USO of Northern California to support the men and women of the Armed Forces by providing them with race day tickets through the 2011 “PG&E Tickets for Troops” program, part of Infineon Raceway’s “Sonoma Salutes Our Troops.”
For the second year in a row, PG&E has supported this effort to honor and celebrate our troops by offering race fans the opportunity to underwrite the purchase of tickets to major racing events for active duty military, veterans and reservists. Building on the success of last year’s program, this year’s “PG&E Tickets for Troops” program will provide tickets not only for Military Appreciation Day at the Indy® Grand Prix on August 28th, but will also make it possible for the men and women of the Armed Forces to attend the Toyota/Save Mart 350 on Sunday, June 26th during NASCAR weekend at Infineon Raceway.
The Sunday, June 26th NASCAR event will display a patriotic theme including an air show by the Patriots Jet Demonstration Team, followed by the singing of the National Anthem, military fly-bys and an Army cannon national salute to start off the race. This great partnership between PG&E, the USO and Infineon Raceway offers a tremendous opportunity for race fans to honor our troops and show appreciation in a meaningful way.
PG&E will be providing NASCAR tickets for other deserving community members as well – 200 tickets for Sunday’s race will be distributed to kids and families involved with PG&E’s Solar Schools Program in Sonoma County.
See you at the races, and don’t forget to show your support for the men and women serving our country! Visit Infineon Raceway’s website for information about purchasing NASCAR tickets for troops.
Tuesday, November 23rd, 2010
We are proud of the work we have conducted for Infineon Raceway over the past year, consisting of the program development, planning and partner recruitment that led to last week’s major announcement and media event detailed here. The Raceway has taken a powerful step toward becoming one of the most socially responsible tracks in the country by partnering with Panasonic and others to develop a sustainable energy program using solar, LED and efficiency measures to reduce grid-based power by nearly half.
It was a year ago this month that I met with Steve Page, Frank Gullum and Matt Ellis of Infineon Raceway to begin mapping out a plan for driving sustainability at the venue through a series of partnerships. We proceeded to create a unique, cutting-edge program that drew upon many of my past projects and leveraged the raceway’s innovative thinking and deep commitment to truly serving the needs of their partners. We chose to build the program from a base of energy efficiency and renewable power and proceeded to develop a partner ecosystem that will serve the Raceway, its partners, fans and the extended community for many years to come.
Learn more about this unique new program, our proud partnership with Panasonic, and the creative ways Infineon Raceway is walking the eco walk by following the links below. I’ll provide more information soon including our plans for the new Green Performance program and for the next naming partner of the track.
Infineon Raceway Links:
Selected Press Links:
Auto Evolution: Infineon Raceway Goes Solar
Autostream.com: Infineon Raceway Goes Green
Forbes.com: Green and Racetrack, Synonymous?
KXPR 88.9 Capital Public Radio: Infineon Going Green
Napa Valley Register: Infineon Raceway going even greener
NASCAR.com: Infineon Raceway to use solar power in 2011
Sports Business Journal: Panasonic deal to give Infineon solar panels
Triple Pundit: Infineon Raceway Announces Solar Partnership with Panasonic
Friday, October 15th, 2010
As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
Venue infrastructure improvements are now underway for the 2011 season, accomplished with the assistance of several new partnerships that will be announced in the coming months. BSS continues to assist with bringing in partners for the program on a targeted basis. With its commitment to a sustainable and tech-savvy approach to the enhancement of their venue, Infineon Raceway has solidified its role as a progressive leader in the world of motorsports.
The new partnerships, developed under the umbrella of the Sustainable Partnership program, will help the raceway greatly reduce its carbon footprint by way of a substantial new solar energy system, new solar-powered LED message board and several energy efficiency measures. There will also be a new green media/business center and technology upgrades, all driven by new corporate partners.
Details of these new relationships will be announced in November, so stay tuned! In the meantime, check back early next week to learn more about the raceway’s planned sustainability measures for 2011.
Tuesday, September 28th, 2010
Recent developments with two high-profile properties in the San Francisco Bay Area feed into the hope I expressed in my last blog post. Both the San Francisco 49ers and the people organizing the bid to host the America’s Cup yacht races have talked about engaging with corporations in more sophisticated forms than what may have been the case prior to the economic downturn.
The 49ers are moving forward with grand plans for a new stadium in Santa Clara and admittedly have their work cut out for them, economically speaking. Given that the new stadium will be in the heart of the Silicon Valley, it is critical that they crack the tech sector for sponsorships and hospitality sales. Historically, tech companies are not the most active sponsors, and most regional sponsorship properties have difficulty generating much revenue from the sector. However, if a property truly engages companies in the space with their interests in mind and finds ways to integrate technology in a meaningful way, the major players will step up. Witness Cisco and the planned new Oakland A’s stadium (Cisco Field, now being planned for development in San Jose).
The 49ers are talking about making their new stadium the most technologically advanced in the country with an eye on fan experience enhancement, revenue generation and partner engagement. The organization is led by a group of young executives who seem to really get it and understand the need to talk the talk of the tech companies. They are not trying to force the tech companies to just see the value in working with a storied NFL franchise. By engaging the big corporate players on the latter’s terms, finding ways to meaningfully integrate tech products and services into the stadium experience, and extending to the larger media marketplace, the 49ers will generate much greater support from the sector. It is harder work to go in this direction but is, ultimately, the only way to generate the major sponsorships that will be needed to help cover the $800 million price tag of the new stadium. It’s exciting to see their forward-thinking approach to corporate partnerships.
I’ll provide more insights about San Francisco’s America’s Cup bid shortly, and will follow soon with some developments on the greening of Infineon Raceway.
Tuesday, February 23rd, 2010
Things are heating up as we enter the market with Infineon Raceway’s new Sustainable Sponsorship Program.
No strangers to the art of sponsorship, the celebrated Northern California raceway is nevertheless breaking new ground. In an industry that is not ordinarily thought of as being particularly “green”, there is plenty of room to make major strides in the right direction and educate hundreds of thousands of committed fans along the way. With a steadily increasing variety of sleek and sexy alt-fuel performance vehicles, sustainable fuels and tires, and an increasingly aware public, it is only a matter of time before the entire motorsports industry jumps on the sustainably-powered bandwagon.
Infineon Raceway (IR) is well ahead of the curve, as it already conducts its business with a sense of environmental stewardship. Located amidst the idyllic landscape of Sonoma County’s famous vineyards, IR’s venue design is environmentally conscious, right down to the natural land care provided by a flock of sheep that maintain the grounds. Owl boxes offer pesticide-free rodent control, environmentally safe products are used for venue cleaning, and water is conserved by utilizing well systems. IR has instituted an aggressive recycling program that includes all used tires, and a fleet of hybrid vehicles are used throughout the grounds.
Not content to stop there, IR has now entered the market seeking sponsorships and partnerships to help institute a range of hard-hitting sustainability actions around the venue. First up is the installation of a highly visible solar power system to reduce grid-based power use, demonstrate the impact of solar, and provide a shade structure for fans. We’ve been having some great conversations with some of the top solar installers and manufacturers in the industry, who stand to receive excellent visibility by helping to bring solar power to the raceway. We’re also meeting with potential partners on a new solar-powered LED message board on heavily-traveled Highway 37. This sign will positively impact IR’s energy usage while offering partners the benefit of high-profile branding to over 1.5 million cars per month. Everyone wins—the raceway, the partners, and the public.
We have plenty more sustainability initiatives up our sleeve, including a Green Media and Business Center IT product showcase, collaborative transportation programs to reduce traffic, enhanced recycling programs, fan engagement programs, and alternative energy vehicle demos and races. IR will kick that off this year with an all-electric motorcycle race at the AMA Pro Road Racing TTXGP U.S. Championships in May. Stay tuned for more news as this exciting Sustainable Sponsorship program unfolds!