Posts Tagged ‘Climate Change’

SF Giants Attain LEED Silver Certification

Friday, April 30th, 2010

Earth Day turned 40 last week, and celebrations abounded throughout the world with thousands of events in over 180 countries. Since its inception in 1970, Earth Day has presented an opportunity for individuals, organizations, governments and corporations to take a good hard look at what we are each doing to help resolve the global environmental challenges that confront us.

Our client PG&E has taken a strong interest in participating in partnerships that highlight the importance of environmental action. One such partnership is with the San Francisco Giants, a fully integrated major sponsorship managed by our company for PG&E. In the past few years, PG&E has helped the Giants to install the first solar panels in Major League Baseball. PG&E has also helped the Giants to install energy efficient lighting at the ballpark, and has supported the opening of two energy efficient Green Garlic Fries concession stands. 

To coincide with Earth Day celebrations, the Giants announced last week that AT&T Park has received the U.S. Green Building Council’s Silver Certification for Leadership in Energy and Environmental Design (LEED). AT&T Park is the first Major League ballpark to receive this honor for an existing building.

This achievement speaks to the Giants’ commitment to reducing its carbon footprint and fighting climate change. In addition, it underlines the importance of PG&E’s creative sustainable partnership with the team.  By supporting its partner in going solar and reducing its energy use, PG&E helps the Giants to not only reduce the carbon footprint of AT&T Park, but also helps to make an impact on each and every Giants fan that passes through the ballpark and notices the energy innovations.

 When corporations and cultural institutions demonstrate their commitment to confronting the environmental challenges we all face, everyone benefits. We applaud the Giants for stepping up to that responsibility with the help of PG&E, and congratulate them for achieving the significant honor of LEED Silver Certification for AT&T Park.

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Posted in Climate Change, Sustainable Sponsorships | No Comments »

WorldAffairs 2010 and Climate Leadership

Thursday, March 25th, 2010

WorldAffairs 2010 logoI recently attended the annual conference of the World Affairs Council, WorldAffairs 2010.  During the session on Environment and Climate Change, I witnessed some very compelling presentations, panels and discussions on climate change and our new energy future.  The issue is growing in terms of complexity and severity, with world water resources taking a hit as a result and a whole new (but predicted) set of challenges arising.  Clearly immediate action is needed and it does not help that we still have to deal with the climate change-denying faction of the public.  Climate change is real, and the sooner we focus on developing solutions the better for humanity.  This is not a movie, not a political issue, but truly a matter of survival and long-term economic viability.  At Bartram Sponsorship Strategies, we remain as committed as ever to doing our part by developing partnerships that drive and support change while educating the public about actions they can take to make an impact.

Visit the World Affairs Council website for more information, and be sure to check out via webcast the panel “Post Copenhagen: Establishing a Global Climate Regime?” where speakers included Nancy McFadden, Senior Vice President for PG&E Corporation; Michael Levi of the Council on Foreign Relations; and Linda Adams of the California Environmental Protection Agency.  PG&E is certainly a target for criticism, but they are the leading utility in the country on the issue of climate change, strongly supporting AB 32 and federal cap-and-trade legislation.  Nancy is a dynamic speaker and made the most compelling case at the conference  for businesses to pay attention to this global issue.  Anyway, PG&E is to be applauded for their leadership on climate change – we need all other utilities to follow their lead.

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Partners needed to solve world’s energy and climate challenges – please apply here

Monday, November 9th, 2009
PG&E's Andrew Tang at Greentech Media's Networked Grid event, 11/04/09

PG&E's Andrew Tang at Greentech Media's Networked Grid event, 11/04/09

Having attended a major Smart Grid conference this week at PG&E and preparing to attend a convening of Climate Bay Area next week, I am struck by the critical need for collaboration among corporations, government, NGOs and media to solve the epic challenges facing humanity. It is at once encouraging to see so many companies and organizations come together in an effort to address the intertwined issues of energy management and climate change – and simultaneously mind boggling as to how we are going to come up with clear solutions anytime soon.

Of course, a challenge can often be best viewed as an opportunity and that is how we are approaching our work in this sector. Partnerships involving people and organizations from the public and private sectors need to be developed and managed in order to make quantum leaps in the re-creation of our energy infrastructure and in diminishing greenhouse gas emissions. While this work is not technically “sponsorship”, we are deploying our skills at partnership facilitation and program design to do our little part in addressing these global challenges.

We are launching this new website and establishing relative social networking actions to actively share information from the front lines of the sustainability movement with a particular focus on how to use the principles of sponsorship and integrated marketing to move the needle toward having a healthy environment and a prosperous society. Join us for the journey as we work hard to make a difference while serving the needs of our clients and their partners.

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Posted in Climate Change | 1 Comment »