Case Studies: Sustainable Conferences

Bartram helps to establish and maintain PG&E’s reputation as a thought leader in environmental action

With the guidance and support of Bartram Sponsorship Strategies, PG&E has hosted and/or sponsored several influential thought leadership conferences that highlight the company’s commitment to environmental stewardship, volunteerism, and other worthy causes.  BSS has designed conference sponsorships and facilitated hosted events, leveraging creative activation to strategically reflect PG&E’s continued leadership in these fields.

Bartram has played a key role in PG&E’s sponsorship of these thought leadership conferences:

National Conference on Volunteering and Service
PG&E received great visibility with a mid-level sponsorship at this annual national event held in San Francisco in 2009, which featured appearances by Michele Obama and Maria Shriver. PG&E served as one of two major greening sponsors and collaborated with the Presidio School (of Sustainability) to counsel organizations and attendees on greening actions.

State of Green Business Forum
PG&E hosts this one-day conference with Greener World Media, featuring a series of panels discussing hot topics in the green business space.

World Affairs Council
PG&E was sponsor of the Environmental Track at this annual conference of global organization based in San Francisco.

West Coast Green
PG&E serves as lead sponsor of this major green building conference, with content and brand integrated throughout. (Bartram developed PG&E’s sponsorship of the 2008 West Coast Green event in San Jose.)

Networked Grid
As host and lead sponsor of this one day conference where thought and technology leaders of smart grid development convene, PG&E provided the keynote address and was integrated throughout the event.