Golden Gate Bridge 75^th Anniversary

BSS helps develop partnerships to support the birthday celebration of a global icon

Bartram Sponsorship Strategies has been retained to help develop a sponsorship program to fund and promote the 75^th Anniversary of the Golden Gate Bridge. We are currently seeking sponsors to support this once-in-a-generation celebration that will touch millions of people with activities taking place over the course of a year.

The program has four components:

The Golden Gate Festival, May 26-27
This centerpiece celebratory event will attract hundreds of thousands of people to the San Francisco Bay waterfront with musical acts and entertainment, fireworks or light show, Bridge exhibits and much more. Corporate sponsors will fund this celebration.

Bridging to the Community
A variety of high-profile Community Partners will produce a series of Bridge-themed events, the 75 Tributes. An education program will share the Bridge story with Bay Area youth.

Leaving a Legacy
The Bridge visitor experience will be transformed via a new Golden Gate Bridge Pavilion and Golden Gate Overlook, as well as improvements to the Bridge Plaza and Round House and the restoration of trails and scenic vistas.

Promoting the Anniversary
Through an extensive marketing campaign, the celebration will receive local, national and international visibility. BSS is helping to develop major media partners including television, radio, print and online. Other marketing efforts include a website and strong social media presence, outdoor advertising, and celebrity involvement.

BSS will be working closely with the Parks Conservancy and the high-powered 75^th Anniversary Steering Committee over the next year to create and activate powerful partnerships that will provide the funding and marketing power to bring this celebration to life.

The 75^th Anniversary provides an incredible opportunity for Bay Area citizens to come together in celebration of a landmark that is very close to their hearts. It also offers a great opportunity for partner companies to tell the story of their connection to this international icon and to the greater San Francisco Bay Area community. BSS is proud to be involved with such an important project.