On behalf of the Canary Foundation, BSS put major league motorsports on track for a good cause

The Canary Foundation, a start-up cancer research organization, sought a high-profile event platform to launch their cause and to serve as a hub for a network of partners. After conducting an opportunity analysis for the Foundation’s leadership, we brokered an arrangement between Champ Car, the City of San Jose, and Canary Enterprises to develop a major league car race and urban festival in downtown San Jose.

Following the initial agreement and event planning, Bartram Sponsorship Strategies was directly responsible for generating $900,000 in cash sponsorships, $300,000 in budget offsets and $2 million in media for a 3-day event. In less than 16 months from conception, the event was produced, relying heavily on partnerships and sponsors recruited by BSS.

With total 3-day attendance exceeding 150,000, the San Jose Grand Prix proved to be a success. As promoters of the event, the Canary Foundation received excellent media exposure and myriad new partnership and sponsorship opportunities.