Bartram brings vital energy and expertise to PG&E’s major sponsorships

Pacific Gas and Electric Company (PG&E) sought a highly qualified consultant to develop, enhance and manage a variety of sponsorship actions. Bartram Sponsorship Strategies, brought on board as executive sponsorship consultant in 2007, continues to succeed in helping PG&E’s sponsorship activities to generate greater value for the company, its sponsored organizations and its customers.

In our work at PG&E, we focus primarily on sponsorships requiring the largest investments as well as those that present the greatest strategic opportunities for creative leveraging. We have developed and/or managed several key sponsorships including those with the San Francisco Giants, Outside Lands Music Festival, California Academy of Sciences, Radio Disney, Infineon Raceway and Habitat for Humanity.

Our primary functions on behalf of PG&E have included the following:

• Consulting on generating value through major sponsorships
• Creating/negotiating new sponsorships and events
• Strategically enhancing existing sponsorships
• Infusing sponsorships with green/sustainable elements
• Generating recognition through benefits and activation
• Managing brand integration/messaging throughout major sponsorships and events
• Driving collaboration among internal organizations
• Coordinating with agencies to produce appropriate advertising/brand collateral
• Facilitating event hosting at the PG&E Auditorium with green media outlets
• Conducting sponsorship training within the company