We assist companies by developing new sponsorship programs, enhancing results from existing sponsorships, and creating new partnership-based events, social cause programs and other marketing initiatives. In support of corporate clients, we can:
- Assess strategic markets
- Research new sponsorship opportunities
- Create proprietary experiential programs
- Establish cause-marketing programs and partnerships
- Negotiate major sponsorships including naming rights
- Leverage cause and social benefit programs
- Improve returns from existing sponsorships
- Design and implement activation systems
Our approach is collaborative by nature, and we are hands-on in working with corporate clients. Agency principal Kevin Bartram is deeply engaged with each project, providing clients with access to his rich experience in developing programs for some of the world’s most recognizable brands.
We apply principles of integrated marketing by designing programs that address a company’s strategic interests in a multi-layered form. For instance, we can develop sponsorship-based programs that simultaneously attend to the needs of sales, public affairs, human resources and branding. This method allows our corporate clients to maximize the return on their sponsorship investment while helping their partners in a truly sustainable fashion.
We are particularly skilled at working with corporate foundation and charitable giving programs. We help these organizations develop new programs in a strategic fashion while negotiating with sponsored organizations to create relationships that serve all parties while furthering the shared mission of the work.
We have applied this approach to projects in several sectors, most recently the energy space, and previously with great success in retail, media, consumer products, technology, telecommunications, financial services and entertainment destinations. However, the approach can be applied in virtually any sector in which sponsorship is used as a marketing communications platform.