Archive for the ‘Sustainable Sponsorships’ Category
Tuesday, May 17th, 2011
Big celebrations planned for 2012 to honor iconic structure
 We are thrilled to be involved in developing sponsors for the celebration of the Golden Gate Bridge’s 75th Anniversary. The Golden Gate National Parks Conservancy has been contracted to develop a year-long celebration that will include a major festival on Memorial Day weekend 2012, a series of 75 Tributes conducted by high-profile community partners and significant upgrades at the visitor’s area on the south (SF) side of the bridge.
We are working with the Parks Conservancy to develop the sponsors needed to promote and fund these activities. Download the one sheet to learn more about the celebration and the sponsorship opportunities available. Please contact us if your company would be interested in participating and keep checking here for more news.
Tags: 2012, 75 Tributes, Bartram Sponsorship Strategies, Golden Gate Bridge, Golden Gate Bridge 75th Anniversary, Golden Gate National Parks Conservancy, Memorial Day, sponsors, sponsorship Posted in Bartram Sponsorship Strategies, Local Sponsorship News, Sponsorship News, Sponsorship Opportunities, Sustainable Sponsorships | 1 Comment »
Tuesday, November 23rd, 2010
 We are proud of the work we have conducted for Infineon Raceway over the past year, consisting of the program development, planning and partner recruitment that led to last week’s major announcement and media event detailed here. The Raceway has taken a powerful step toward becoming one of the most socially responsible tracks in the country by partnering with Panasonic and others to develop a sustainable energy program using solar, LED and efficiency measures to reduce grid-based power by nearly half.
It was a year ago this month that I met with Steve Page, Frank Gullum and Matt Ellis of Infineon Raceway to begin mapping out a plan for driving sustainability at the venue through a series of partnerships. We proceeded to create a unique, cutting-edge program that drew upon many of my past projects and leveraged the raceway’s innovative thinking and deep commitment to truly serving the needs of their partners. We chose to build the program from a base of energy efficiency and renewable power and proceeded to develop a partner ecosystem that will serve the Raceway, its partners, fans and the extended community for many years to come.
 Learn more about this unique new program, our proud partnership with Panasonic, and the creative ways Infineon Raceway is walking the eco walk by following the links below. I’ll provide more information soon including our plans for the new Green Performance program and for the next naming partner of the track.
Infineon Raceway Links:
Press Release
Video
Podcast
Photo Gallery
Selected Press Links:
Auto Evolution: Infineon Raceway Goes Solar
Autostream.com: Infineon Raceway Goes Green
Forbes.com: Green and Racetrack, Synonymous?
KXPR 88.9 Capital Public Radio: Infineon Going Green
Napa Valley Register: Infineon Raceway going even greener
NASCAR.com: Infineon Raceway to use solar power in 2011
Sports Business Journal: Panasonic deal to give Infineon solar panels
Triple Pundit: Infineon Raceway Announces Solar Partnership with Panasonic
Tags: energy efficiency, Frank Gullum, Green Performance, Infineon Raceway, LED, Matt Ellis, media event, Panasonic, solar, Steve Page Posted in partnership, Sponsorship News, Sustainable Sponsorships | No Comments »
Friday, October 15th, 2010
 As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
Venue infrastructure improvements are now underway for the 2011 season, accomplished with the assistance of several new partnerships that will be announced in the coming months. BSS continues to assist with bringing in partners for the program on a targeted basis. With its commitment to a sustainable and tech-savvy approach to the enhancement of their venue, Infineon Raceway has solidified its role as a progressive leader in the world of motorsports.
The new partnerships, developed under the umbrella of the Sustainable Partnership program, will help the raceway greatly reduce its carbon footprint by way of a substantial new solar energy system, new solar-powered LED message board and several energy efficiency measures. There will also be a new green media/business center and technology upgrades, all driven by new corporate partners.
Details of these new relationships will be announced in November, so stay tuned! In the meantime, check back early next week to learn more about the raceway’s planned sustainability measures for 2011.
Tags: carbon footprint, corporate, corporate sponsors, energy efficient, Infineon Raceway, infrastructure, LED, motorsports, partnership, solar power, Sonoma, sustainability, sustainable, sustainable sponsorship Posted in Sustainable Sponsorships | No Comments »
Tuesday, September 28th, 2010
 Recent developments with two high-profile properties in the San Francisco Bay Area feed into the hope I expressed in my last blog post. Both the San Francisco 49ers and the people organizing the bid to host the America’s Cup yacht races have talked about engaging with corporations in more sophisticated forms than what may have been the case prior to the economic downturn.
The 49ers are moving forward with grand plans for a new stadium in Santa Clara and admittedly have their work cut out for them, economically speaking. Given that the new stadium will be in the heart of the Silicon Valley, it is critical that they crack the tech sector for sponsorships and hospitality sales. Historically, tech companies are not the most active sponsors, and most regional sponsorship properties have difficulty generating much revenue from the sector. However, if a property truly engages companies in the space with their interests in mind and finds ways to integrate technology in a meaningful way, the major players will step up. Witness Cisco and the planned new Oakland A’s stadium (Cisco Field, now being planned for development in San Jose).
The 49ers are talking about making their new stadium the most technologically advanced in the country with an eye on fan experience enhancement, revenue generation and partner engagement. The organization is led by a group of young executives who seem to really get it and understand the need to talk the talk of the tech companies. They are not trying to force the tech companies to just see the value in working with a storied NFL franchise. By engaging the big corporate players on the latter’s terms, finding ways to meaningfully integrate tech products and services into the stadium experience, and extending to the larger media marketplace, the 49ers will generate much greater support from the sector. It is harder work to go in this direction but is, ultimately, the only way to generate the major sponsorships that will be needed to help cover the $800 million price tag of the new stadium. It’s exciting to see their forward-thinking approach to corporate partnerships.
I’ll provide more insights about San Francisco’s America’s Cup bid shortly, and will follow soon with some developments on the greening of Infineon Raceway.
Tags: 49ers, A's, America's Cup, Cisco, Cisco Field, corporations, greening, hospitality, Infineon Raceway, NFL, Oakland, partnership, properties, San Francisco, San Jose, Santa Clara, Silicon Valley, sponsorship, stadium, tech Posted in partnership, Sustainable Sponsorships | No Comments »
Monday, July 26th, 2010
 We’ve mentioned before that PG&E’s longstanding partnership with the San Francisco Giants has yielded many positive results over the years, from the installation of solar panels at AT&T Park to two popular Green Garlic Fries concession stands. These and other sustainability developments led to this April’s announcement that AT&T Park had attained LEED Silver Status, the first existing ballpark to achieve such an honor.
The promotional benefits that the PG&E receives as part of the Giants sponsorship have also provided wonderful opportunities to welcome the company’s community partners to join in the excitement of the Giants experience. Last Saturday, PG&E continued that tradition by inviting representatives from Paradise Intermediate School to be honored in a Home Plate Ceremony that opened the Giants vs. Mets game at AT&T Park. It was Tim Lincecum Bobblehead Day at the ballpark and the stands were packed with eager fans excited about their new PG&E-branded bobbleheads.
 During the Home Plate Ceremony, PG&E president Chris Johns presented Paradise Intermediate School teacher Greg Holman with the 2010 PG&E Solar Schools Inspirational Educator Award for his creative and dynamic approach to teaching the principles of renewable energy. They were accompanied by nine of Holman’s former students as well as Giants pitcher Barry Zito. Johns and Holman were each invited to throw out a ceremonial first pitch.
With the support of PG&E’s Solar Schools program, Holman has helped to create a model solar curriculum at Paradise Intermediate School. In 2006, a 1.06 kilowatt photovoltaic system was installed through a PG&E Solar Schools grant which now helps to power the school’s library and computer lab. In 2007, the school was awarded a PG&E Bright Ideas grant, which was used to purchase solar ovens. Paradise Intermediate School students have become so inspired by a sense of environmental and social responsibility that they are now raising money to purchase solar ovens for schools in Africa.
 This event at the ballpark illustrates the best kind of sponsorship, that which brings corporate, cultural and educational institutions together in order to do good works and share a positive message with the community. The game proved to be a memorable experience for all involved—the students and teachers from Paradise Intermediate received a thrilling on-field experience for all of their energy-saving efforts; PG&E leadership enjoyed a positive public appearance with excellent hospitality and branding; and the Giants beat the Mets for the third straight day, 8-4. All in all, it was a perfect day at AT&T Park.
Tags: AT&T Park, Barry Zito, Bright Ideas grant, Chris Johns, Green Garlic Fries, Greg Holman, LEED, Major League Baseball, Paradise Intermediate School, partnership, PG&E, SF Giants, solar oven, solar panels, solar power, Solar Schools Program, sponsorship, sustainability, sustainable, sustainable sponsorship, Tim Lincecum Bobblehead Day Posted in Sustainable Sponsorships | 1 Comment »
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