Archive for the ‘Bartram Sponsorship Strategies’ Category

Announcements Set the Stage for Major Bridge Celebration

Friday, June 3rd, 2011

Last Friday’s official launch of the 75th year of the Golden Gate Bridge sets the stage for what will be a highly memorable series of events and some major improvements to the iconic structure’s visitor area.

San Francisco Giants President Larry Baer and civic leader and philanthropist Nancy Bechtle were officially introduced as co-chairs of the celebration’s steering committee, and the official anniversary seal was unveiled on the iconic Round House in the southeast plaza. Many more details will be forthcoming in the weeks ahead, but for now, take a look at some of the media coverage from Friday’s announcement at the Golden Gate Bridge Highway and Transportation District‘s offices:

San Francisco Chronicle

NBC Bay Area

Visit the 75th Anniversary website for much more information about the many exciting programs and events planned, and see more photos from last Friday’s announcement here. This will be a huge celebration spanning several months, and will be a fitting lead into the America’s Cup races to follow.

As the exclusive sponsorship agency of the celebration, BSS is welcoming inquiries as we seek a series of major corporate and media sponsors to support the event. Companies will enjoy category exclusivity, brand integration into most celebration elements, and close association with one of the most revered landmarks in the world. Please email or call if your company is interested in participating.

Check our site weekly for regular updates on this and other sponsorship news!

Happy 75th Birthday, Golden Gate Bridge!

Tuesday, May 17th, 2011

Big celebrations planned for 2012 to honor iconic structure

We are thrilled to be involved in developing sponsors for the celebration of the Golden Gate Bridge’s 75th Anniversary. The Golden Gate National Parks Conservancy has been contracted to develop a year-long celebration that will include a major festival on Memorial Day weekend 2012, a series of 75 Tributes conducted by high-profile community partners and significant upgrades at the visitor’s area on the south (SF) side of the bridge.

We are working with the Parks Conservancy to develop the sponsors needed to promote and fund these activities. Download the one sheet to learn more about the celebration and the sponsorship opportunities available. Please contact us if your company would be interested in participating and keep checking here for more news.

Welcome to our new website and blog!

Wednesday, November 4th, 2009

Welcome to our new website, designed to reflect our focus and commitment to facilitating sponsorships and partnerships that support the sustainability movement. While our work has long focused on sponsorships, events and properties that serve the social good, we have redoubled our efforts in recent years to applying our skills in the realm of environmental stewardship and helping companies and organizations promote actions that address climate change.

 The last couple of years have given us the amazing opportunity to work deep inside one of the most environmentally responsible companies in the country, Pacific Gas and Electric. We have been charged with the responsibility of helping PG&E’s executives develop sponsorships and related programs that assist their partners in genuinely going green while promoting green actions to their audiences. This work will continue through 2010, though we are now also applying our sponsorship development skills in working with other organizations seeking to promote socially responsible practices, community engagement and, of course, sustainability.

With this new website, we’ll actively blog, share updated case studies and connect to our social media sites where we will interact with those interested in developing new sponsorship programs, events and other initiatives that promote socially responsible actions. Our goal is to help spread the word about the best marketing partnerships driving social action so that others can learn and apply best practices to their own cause-oriented programs.

Meanwhile, we are very busy with our ongoing work with PG&E and dozens of partner organizations, continuing our support of their sustainability programs and green events. We are also starting some exciting work with Infineon Raceway, helping their leadership develop a sustainable sponsorship program for their state-of-the-art Sonoma-based race venue. We will have regular announcements of new programs and projects so stay tuned and keep visiting. Thank you for taking time to check in with BSS!