Case Studies: Golden Gate Bridge District
BSS seeks to bridge the gap between public landmarks and corporate partnership
The Golden Gate Bridge District hired Bartram Sponsorship Strategies to explore revenue-generating options for the Golden Gate Bridge, a national landmark.
Kevin led the development of a campaign to generate revenue and to call attention to vital bridge preservation projects. The plan required extensive work with District leaders, board members and private citizens. Board members were supportive of Kevin’s work, though some were unable to support the concept of corporate partnerships for the bridge.
Following a substantial amount of public scrutiny and a lack of media support, the plan was shelved. Kevin left the project having generated a high degree of respect within the national sponsorship business and very positive relationships with members of the board, including political leaders from San Francisco, Marin and other North Bay counties.