Sponsorship 201

Sponsorship 201 is the second course in the BSS sponsorship training series and is designed to build upon the fundamentals learned in Sponsorship 101. Sponsorship 201 takes it up a notch, by strengthening your understanding of how the best deals work. In Sponsorship 201, Kevin shares practices that he has consistently used to develop some of the most innovative and successful partnership programs in the industry.

In Sponsorship 201, Kevin Bartram will help you learn how to

• Define category rights to increase value
• Leverage business opportunities to generate attention
• Use pass through rights to create larger partnerships
• Work with media partners to increase your prospect base
• Use cause platforms to attract new sponsors

Course topics include

1. Key categories to target
2. Building business opportunities for sponsors
3. Pass through rights
4. Retail sponsors
5. Media partners
6. Social cause sponsorships
7. Presenting, selling and closing deals

The Sponsorship 201 CD package includes all of the following material

• 1 hour audio/video course presented by Kevin Bartram
• Audio transcript
• PDF Power Point presentation
• Sample sponsorship proposals and presentations
• And more!

Sponsorship 201 $149

Introductory price: $129