Sponsorship 101

Sponsorship 101 is the first in a series of courses designed to help you create and implement a sponsorship program based on the Bartram Strategic Alliance Process.

The Sponsorship 101 course has been designed to assist individuals and organizations of all types in the creation of sponsorship programs and new relationships. As sponsorship coaches, we take great pride in teaching and empowering individuals and organizations to become self-reliant through our unique set of partnership principles and systems.

In Sponsorship 101, you will learn how to

• Create a sponsorship program and plan
• Determine the key values that drive deals
• Identify assets that sponsor value most
• Gain buy-in from constituents
• Effectively present opportunities
• Prospect for sponsors

Course topics include

• The need for creating a sponsorship program and plan
• The types of value that drive sponsorship deals
• The primary assets that should be offered to potential sponsors
• Specific areas of benefit to maximize your program’s value
• The need for involving stakeholders in the process
• How to effectively present opportunities to prospects
• Where to begin looking for partners

The Sponsorship 101 CD package includes all of the following material

• 1 hour audio/video course presented by Kevin Bartram
• Audio transcript
• PDF Power Point presentation
• Bonus sample benefits matrix (3 versions – commercial event, non-profit and on-line properties)
• Sponsorship Strategies case studies
• And more!

Sponsorship 101: $149

Introductory price: $129