Archive for April, 2012
Friday, April 27th, 2012
 For the sixth straight year, PG&E is teaming up with the San Francisco Giants to support ballpark greening and to promote the community partnerships supported by each organization. This year’s sponsorship focus is on a series of community actions that will be activated at the ballpark. PG&E’s community and education program partners will be invited to take part in special behind the scenes “green” ballpark tours and on-field ceremonies at a number of games throughout the season. Guests will be hosted by PG&E with game tickets in a special section, where they will watch the game after having seen the inner workings of the greenest ballpark in the country.
The Giants won their third straight Green Glove Award in 2011, an honor given to the MLB team that operates most sustainably. With a LEED Silver-certified ballpark, an aggressive waste diversion program, green garlic fries stands (powered by PG&E), and the distinction of having been the first solar ballpark (thanks to PG&E), the Giants walk the walk when it comes to sustainability.
PG&E will also work with the Giants to tell community stories via various media channels and in-stadium, including features on PG&E’s Solar Schools program, New Energy Academies and new scholarship initiatives. On July 15th, PG&E will host a large contingent of education and sustainability partners at the Madison Bumgarner bobblehead day game. In a special on-field ceremony before the game, one dedicated California teacher will receive the third annual PG&E Solar Schools Teacher of the Year award. The winner of the award will throw out a first pitch along with one of the company’s most active employee community volunteers.
We salute PG&E for its ground-breaking green ballpark work and recognize the company for its foresight in helping the Giants be the first baseball team to use solar to power their stadium. Go Giants!
Tags: Green Glove Award, LEED, Madison Bumgarner, MLB, New Energy Academy, PG&E, San Francisco Giants, Solar Schools Posted in Bartram Sponsorship Strategies, Local Sponsorship News, partnership, PG&E, Sponsorship News, Sustainable Sponsorships | No Comments »
Wednesday, April 25th, 2012
 We are pleased to have launched a new corporate sponsorship program for SHN (Shorenstein Hays – Nederlander Theatres), the leading producer of Broadway shows in the San Francisco Bay Area and the owner of three historic SF theatres – the Orpheum, Golden Gate and Curran. SHN has had corporate sponsors in the past but allowed their program to wind down over the past couple of years so that a fresh new offering could be taken to market.
 We are now seeking sponsors for the lead position of their season series as well as for targeted category positions. Perhaps most exciting is the opportunity for one company to place their name on the Orpheum Theatre, with brand integration throughout all related media, event promotion and at the venue. This will be the highest-profile naming opportunity in San Francisco since the opening of Pacific Bell Park in 2000 (also developed by BSS), and will be handled with just the right balance of corporate branding and historic preservation.
SHN has been the face of Broadway in San Francisco for 35 years, bringing the most commercially successful and critically acclaimed shows to Bay Area audiences. SHN presents celebrated new works, popular classics, and pre-Broadway World Premieres including Wicked, Mamma Mia!, Legally Blonde and Hugh Jackman, Back on Broadway – all of which premiered at SHN venues before becoming smash hits in New York and around the world.
The sponsorships include integration into annual media valued at over $10 million along with access to all three theatres, visited by 800,000 people per year attending hundreds of performances. In the 2012-2013 Season, the wildly popular Book of Mormon makes its Bay Area debut. SHN audiences can also look forward to encore performances of The Lion King, Jersey Boys and Wicked, as well as the pre-Broadway World Premiere of Diner and the family favorite Mary Poppins.
Please download a one-sheet describing the 2012 – 2013 sponsorship opportunities at SHN here, and do contact us right away if your company or an agency client might be interested in considering these unique opportunities. With the incredible value included in the sponsorship offerings, we are expecting that the lead season position and the theatre naming opportunity will be snapped up quickly.
Tags: Book of Mormon, Broadway, Curran Theatre, Diner, Golden Gate Theatre, Hugh Jackman, Jersey Boys, Legally Blonde, Mamma Mia!, Mary Poppins, Orpheum Theatre, Pacific Bell Park, San Francisco, SHN, Shorenstein Hays - Nederlander, The Lion King, Wicked Posted in Bartram Sponsorship Strategies, Local Sponsorship News, SHN, Sponsorship News, Sponsorship Opportunities | No Comments »
Thursday, April 19th, 2012
 Window Poster for GGB75 One only turns 75 once, and the major celebration that is taking place for the Golden Gate Bridge’s big 75th birthday is fitting for one of the greatest architectural icons in the world.
Improvements at the South plaza visitor center are well underway, including spectacular new overlooks, improved trails, and new visitor facilities. The Golden Gate Bridge Pavilion and renovated historic Round House will open in May, just in time for the great Golden Gate Festival that will take place May 26-27 along the north San Francisco waterfront.
All of this would not be possible without the generosity of our ten corporate sponsors and our media partners. In the weeks ahead, we will write an entry on each, sharing the highlights of their partnership with the Golden Gate National Parks Conservancy. With a total budget of over $18 million for all anniversary-related work, the sponsors are providing over $4 million to help pay for the celebration. Sponsors are also stepping up to each find their own way to promote the anniversary, whether to internal audiences or via national channels.
Happy Birthday Golden Gate Bridge – here’s to the next 75 years!
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For the sixth straight year, PG&E is teaming up with the San Francisco Giants to support ballpark greening and to promote the community partnerships supported by each organization. This year’s sponsorship focus is on a series of community actions that will be activated at the ballpark. PG&E’s community and education program partners will be invited to take part in special behind the scenes “green” ballpark tours and on-field ceremonies at a number of games throughout the season. Guests will be hosted by PG&E with game tickets in a special section, where they will watch the game after having seen the inner workings of the greenest ballpark in the country.
