As mentioned in previous posts, we have been working with Infineon Raceway of Sonoma, one of the most successful motorsports venues in the United States, to create a new partnership platform that would provide funding for eco-friendly and energy-saving venue infrastructure improvements for the raceway. Over the course of 2010, we have worked with track management to develop a Sustainable Partnership program, providing a platform for the raceway to achieve its greening and capital improvements goals while offering partners the opportunity to take part in a high-visibility, forward-thinking campaign.
Venue infrastructure improvements are now underway for the 2011 season, accomplished with the assistance of several new partnerships that will be announced in the coming months. BSS continues to assist with bringing in partners for the program on a targeted basis. With its commitment to a sustainable and tech-savvy approach to the enhancement of their venue, Infineon Raceway has solidified its role as a progressive leader in the world of motorsports.
The new partnerships, developed under the umbrella of the Sustainable Partnership program, will help the raceway greatly reduce its carbon footprint by way of a substantial new solar energy system, new solar-powered LED message board and several energy efficiency measures. There will also be a new green media/business center and technology upgrades, all driven by new corporate partners.
Details of these new relationships will be announced in November, so stay tuned! In the meantime, check back early next week to learn more about the raceway’s planned sustainability measures for 2011.