There’s nothing more rewarding in this industry than bringing together a variety of partners to create something truly positive in the community. We recently helped PG&E, Habitat for Humanity, and the Sacramento RiverCats to do just that with two related events in Sacramento.
As major sustainability partner of Habitat for Humanity through the PG&E Solar Habitat Program, PG&E has donated more than $3.5 million and thousands of volunteer hours to the installation of solar panels on 280 Habitat for Humanity homes built in California over the past three years. We sought to bring this important sponsorship to life by telling the story of the partnership to the communities served by it.
On May 21st, PG&E volunteers installed solar panels on a home built by Sacramento Habitat for Humanity for a family in Sacramento. We invited local officials and the Sacramento River Cats, local minor league baseball team and fellow PG&E community partner, to be involved in the build. An informal media event included speeches by Habitat for Humanity local and international leadership, Sacramento RiverCats players, Councilmember Lauren Hammond, and local PG&E representative James Morante. Three media outlets, KCRA-3, KOVR-13, and FOX-40, covered the event.
That evening Sacramento Habitat joined PG&E for the Sacramento RiverCats game at Raley Field. PG&E’s sponsorship of the RiverCats provided an opportunity to share the Habitat for Humanity story with hundreds of local fans. A pre-game ceremony included a check presentation to Sacramento Habitat, a first pitch by a child from a Habitat-partner family, and a video board promotion with footage from the morning’s build. Habitat and PG&E shared a concourse booth at the main entrance to Raley Field, and live radio interviews were conducted with each partner. PG&E received excellent visibility via branded foul poles, recognition in a commemorative flip book, and email blasts. The RiverCats also provided a suite and tickets for PG&E, community leaders, and Habitat executives, volunteers and families.
This pair of events provided an opportunity for PG&E and Habitat for Humanity to tell the story of their valuable partnership to the community they both serve. By leveraging the relationships and assets of each partner, Habitat Sacramento and PG&E advanced their shared philanthropic cause and attracted the attention and goodwill of local government, media and the community.